| Momentive Inc. (formerly SurveyMonkey Inc.) is an experience management company that offers cloud-based software in brand insights, market insights, product experience, employee experience, customer experience, online survey development, and a suite of paid back-end programs.
SurveyMonkey was founded by Ryan Finley and Chris Finley in 1999. In 2009, Spectrum Equity and Bain Capital acquired a majority interest in the company. The same year, Dave Goldberg joined SurveyMonkey as CEO.
In 2010, the company received $100 million in debt financing from Bank of America Merrill Lynch and SunTrust Robinson Humphrey.
By 2013, SurveyMonkey raised $800 million in debt and equity valuing the company at $1.35 billion. In September 2013, the company announced HIPAA-compliant features for premium subscription holders.
In 2014, the company raised $250 million in equity financing from Google Capital (now CapitalG), Tiger Global Management, Baillie Gifford, T. Rowe Price and Morgan Stanley.
On August 3, 2015, Bill Veghte replaced Goldberg as SurveyMonkey CEO. Veghte held top posts at HP and Microsoft. Veghte left the role after fewer than 6 months due to strategic differences with investors and was replaced by Zander Lurie in January 2016.
In 2017, the company rolled out "SurveyMonkey Genius" which estimates survey performance and makes actionable suggestions to increase survey effectiveness. In August, the company launched "SurveyMonkey CX" which assists organizations in managing their customer experience programs.
On September 26, 2018, SurveyMonkey (SVMK) made its debut on the NASDAQ Exchange. The stock launched at $12 per share and rose 43% on the first day of trading.
On June 9, 2021, SurveyMonkey announced its rebrand to Momentive with the intent to better represent their business-to-business product suite. SurveyMonkey will continue to operate as a subsidiary survey platform. The Momentive Inc. product portfolio includes Momentive, GetFeedback, and SurveyMonkey.
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